HOMA Pumpenfabrik GmbH welcomes you to its website. Protecting your personal data is important to us. We would therefore like to clarify below which data is collected during your visit and the purpose for which it is used. Should you still have any questions regarding the handling of your personal data, please contact our data protection officer.

Adaptations to our privacy notice may be necessary due to ongoing technological development, changes to our services or to the legal situation or other reasons. We therefore reserve the right to amend this Privacy Policy at any time and we would ask you to remain up to date.

We have set out below details of the personal data we collect when you use our website. Personal data is any information which refers to you personally, e.g. name, address, email addresses, user behaviour. We use extensive technical and operational security measures to protect your data against accidental or deliberate manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and modified in line with technological progress.

Data processing controller

Pursuant to Article 4 (7) of the EU General Data Protection Regulation (GDPR), the controller is HOMA Pumpenfabrik GmbH, Industriestraße 1, 53819 Neunkirchen-Seelscheid, Germany.

Contact details for the data protection officer

If you have any questions relating to data protection, please contact our data protection officer:

Maximilian Mertin
Email: datenschutz[at]

c/o intersoft consulting services AG
Beim Strohhause 17, 20097 Hamburg, Germany

Your rights

You have the following rights regarding your personal data:

General rights

You have a right to information, rectification, erasure, restriction of processing, objection to processing and to data portability. To the extent that processing is based on your consent, you have the right to withdraw this with effect for the future.

Rights where data processing is performed according to a legitimate interest

Pursuant to Article 21 (1) GDPR you have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you, which takes place based on point (e) of Article 6 (1) GDPR (data processing in the public interest) or based on point (f) of Article 6 (1) GDPR (data processing for legitimate interests), including profiling based on this provision. In the event of your objection we will no longer process your personal data unless we can establish compelling legitimate reasons for doing so, which outweigh your interests, rights and freedoms, or unless doing so serves the establishment, exercise or defence of legal claims.

Rights where direct marketing applies

Where we process your personal data for direct marketing purposes, you have the right, pursuant to Article 21 (2) GDPR, to object at any time to the processing of your personal data for the purposes of such marketing, which includes profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.

Right to complain to a supervisory authority

You also have the right to complain to a competent data protection supervisory authority about the processing of your personal data by us.

Collection of personal data when you visit our website

If you are merely using our website for information, we will only collect the personal data transmitted from your browser to our server. If you wish to view our website, we will collect the following data, which we require for technical purposes to display our website and to guarantee stability and security. The legal basis for this is point (f) of Article 6 (1) GDPR, the legitimate interest being the maintenance and safe provision of our services.

  • IP address
  • Date and time of enquiry
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (which page)
  • Access status/HTTP status code
  • Quantity of data transferred in each case
  • Websites called up by the user's system via our site
  • Websites from which the user's system accessed our site
  • Browser
  • Operating system and its interface
  • Browser software language and version

Making contact by email or contact form

If you contact us by email or by using a contact form, the data provided by you (your email address, and, if applicable, your name and telephone number) are stored by us to answer your questions. Where information that is not required for making contact is requested via our contact form, these entry fields are always indicated as being optional. These details are used to refine your query and handle your request more effectively. Communication of these details takes place expressly on a voluntary basis and with your consent, pursuant to point (a) of Article 6 (1) GDPR. Where this concerns details of channels of communication (for example, email address or telephone number), you also consent to us contacting you via these channels of communication, if applicable, to answer your request. You can, of course, withdraw this consent at any time with effect for the future.

We will delete data generated in this connection when storage is no longer required or restrict processing if there is a legal obligation to retain data.


General information

If you give your consent, pursuant to point (a) of Article 6 (1) GDPR, you can subscribe to our newsletter and receive information on our current offers.

We use the double opt-in procedure for registration to our newsletter. This means that, following your registration, we will send an email to the specified email address asking you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month.

We also store your IP addresses and the registration and confirmation times. The purpose of this process is to establish proof of your registration and, if applicable, to resolve the possible misuse of your personal data.

The only information absolutely required for us to send you the newsletter is your email address. Providing additional, separately marked information is voluntary and is used to address you by name. After receiving your confirmation we will store your email address for the purpose of sending the newsletter, pursuant to point (a) of Article 6 (1) GDPR.

You may withdraw your consent to receiving the newsletter and unsubscribe at any time. You can give your notice of withdrawal by clicking on the link provided in every newsletter email or by contacting the data protection officer mentioned above.

Newsletter tracking

We wish to point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the emails sent contain web beacons, also known as tracking pixels, that are stored on our website. We link the data mentioned above and the web beacons to your email address and an individual ID. Links included in the newsletter also contain this ID.

The data collected is always pseudonymised, so the IDs are not linked to your other personal data; any direct reference to you is excluded.

The information will be stored for as long as you subscribe to the newsletter. After you have unsubscribed your data will be deleted after a period of 7 days.

Such tracking is not possible, moreover, if you have disabled the display of images in your email program by default. In this case, however, the newsletter will not be fully displayed and you may not be able to use all its features. If you display the images manually, the aforementioned tracking will take place.

Sending the newsletter via Newsletter2Go GmbH

Newsletters are sent via the delivery service Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany. You can see the delivery service's privacy policy here: The delivery service is used on the basis of our legitimate interests pursuant to point (f) of Article 6 (1) GDPR and of an order processing contract pursuant to sentence 1 of Article 28 (3) GDPR.

The delivery service may use the recipients' data in pseudonymous form, i.e. without identifying specific users, to optimise or improve its own services, e.g. for technical optimisation of the transmission and presentation of the newsletter or for statistical purposes. The delivery service will not, however, use our newsletter recipients' data to write to them itself or to pass the data on to third parties.

Use of cookies:

When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive and assigned to the browser you are using. They provide certain information to the party that sets the cookie. Cookies cannot run programs or transfer viruses to your computer. They serve to make the internet offering generally more user friendly and effective. 

This website uses the following types of cookies, whose scope and functionality are explained below:

Transient cookies

These cookies are automatically deleted when you close your browser. More particularly, these include session cookies, which store a session ID, via which different requests from your browser can be assigned to the shared session. This allows your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close your browser.

Persistent cookies

These cookies are automatically deleted after a given duration, which may differ depending on the cookie. You can delete the cookies at any time via your browser's security settings.

Preventing cookies

You can configure your browser settings according to your preferences and, for example, reject the acceptance of third party cookies or all cookies. However, we would point out that you may then not be able to use all the features of this website.

Legal basis and storage periods

Point (f) of Article 6 (1) GDPR is the legal basis for the possible processing of personal data, in order to make our website more user friendly and to enable the analysis of users' surfing behaviour.

Cookies are stored on the user's computer and transmitted from there to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your browser you can disable or restrict the transfer of cookies. Cookies that have already been stored can be deleted at any time; this can also take place automatically.

Integration of third party services and content

We use third party content or service offerings within our online offering, in order to integrate their content and services, such as videos or fonts (hereinafter collectively referred to as "content"). This always presupposes that the third party providers of this content are aware of users' IP addresses, as otherwise they could not send the content to their browsers. Consequently, your IP address is required for presenting this content. We make every effort to use only content whose providers use your IP address solely for the purpose of delivering content. Third party providers may use pixel tags (invisible graphics, also known as web beacons) for statistical or marketing purposes. The pixel tags supply information about visitor traffic to sites with externally integrated content. The pseudonymous information may also be stored on the user's device in the form of cookies and may contain, among other things, technical information about the browser and operating system, referring websites, time of the visit and other details relating to the use of our online offering, and may also be combined with such information from other sources.

The list below gives a summary of third party providers and their content, along with links to their privacy policies which contain further details on data processing and, as already mentioned above, opt-out options:

  • We integrate Google Fonts, as provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:, opt-out:
  • We integrate Google Maps, as provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include the users' IP addresses and location data, but will not, however, be collected without their consent (generally implemented in their mobile device settings). The data may be processed in the USA. Privacy policy: , opt-out:
  • We integrate 3D models via the "sketchfab" platform, as provided by Sketchfab Inc., 1123 Broadway, Ste 501, New York, NY 10010, USA. Privacy policy:
  • As we take customer satisfaction very seriously, we offer you the opportunity to participate in a customer satisfaction survey. This takes place without any reference to you personally, in anonymous form and serves to focus our attention on areas requiring improvement. Participation is voluntary. The technical aspects of the survey will be performed by an external service provider whose privacy policy can be found here. Your data will not be passed on to third parties.

Website analysis

We use different services to analyse and optimise our websites, which are set out below. We can analyse, for example, how many users visit our site, which information is most in demand, or how users find our offering. We collect data on aspects including the internet site from which the person concerned accessed our internet site (known as the referrer), which subpages of the internet site were accessed, or how often and how long the person stayed on a subpage. This helps us to improve our offers and make them more user friendly. The data collected in this process is not used to identify individual users personally. Anonymous or, at most, pseudonymous data is collected. The legal basis for this is point (f) of Article 6 (1) GDPR, specifically the optimisation of our internet presence.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc., (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Usage includes the Universal Analytics operating mode. This facilitates the assignment of data, sessions and interactions across several devices to a pseudonymous user ID and thus the analysis of a user's activities across devices.

Google Analytics uses cookies, which enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet use. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is para. 15 (3) TMG (German Telemedia Act, Telemediengesetz) and point (f) of Article 6 (1) GDPR; the legitimate interest is information concerning the use of our website. The data sent by us and linked to cookies, user identifiers (e.g. user IDs) or advertising IDs is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. For more information on terms of use and data protection, please visit or 

You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however we would advise you that if you do so you may not have full access to all the features of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across several devices, you must opt out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics.

Data transmission

In principle, data is not transmitted to third parties unless we are legally obliged to do so, dissemination of data is required for implementing a contract, or you have expressly consented beforehand to the dissemination of your data.

Data security

We use extensive technical and operational security measures to protect your data against accidental or deliberate manipulation, loss, destruction or access by unauthorised persons. Our security procedures are regularly reviewed and modified in line with technological progress.

Storage period

Unless otherwise specified above, personal data relating to the person concerned is deleted or blocked when the purpose of storage ceases to apply. Storage may also take place if this was provided for by the European or national legislator in Union regulations, laws or other provisions, to which the controller is subject. Data will also be blocked or deleted upon expiry of a storage period prescribed by the standards mentioned above.


As of May 2018